Meta To Charge Advertisers a Fee To Offset Europe's Digital Taxes

Meta will begin charging advertisers a 2-5% "location fee" to offset digital services taxes imposed by several European countries, including the UK, France, Italy, Spain, Austria, and Turkey. Reuters reports: The fee, for image or video ads delivered on Meta platforms including WhatsApp click-to-message campaigns and marketing messages together with ads, will apply from July 1 and will also cover other government-imposed levies. "Until now, Meta has covered these additional costs. Th...